Search engine optimization, or SEO, is a term that refers to the combination of all tactics used to accelerate the process of your website appearing in search engine results. It is the process of improving a website’s technical configuration, content relevancy, and link popularity so that its pages become more visible, more relevant, more prevalent in response to user search queries, and hence rank higher in search engines.

Any optimization that you control and incorporate on your website is considered on-page SEO. On-page optimizations aim to increase your rankings or visibility in search results on Google, Bing, and other search engines by making your website more accessible and relevant to users. On-page optimization examples include the HTML code, keyword positioning, meta tags, keyword density, and a lot more. On-page SEO usually means you could apply specific website settings to ensure it is optimized for search engines.

The goal of search engines is to give the most outstanding possible service to their users. This entails providing search engine results that are not only of high quality but also relevant to the searcher’s needs. To accomplish this, search engines analyze or crawl various websites to grasp their content better. The more relevant the content, the higher the website will rank within the search engine. SEO specialists use various strategies to refine and maximize content relevance to effectively deliver information that users are looking for.

Backlinks (sometimes referred to as “inbound links,” “incoming links,” or “one-way links”) are links from one website to another’s page. Backlinks are considered as “votes” for a specific webpage by Google and other major search engines. Therefore, organic search engine ranks are higher for pages with a large number of qualitative backlinks. Backlinks consist of URL and anchor text created with the help of “a” tag in HTML, and anyone can click it to go to that link. Google and other search engines examine anchor texts – they should be relevant to your niche while appearing genuine. If the anchor text is directly relevant to your website’s subject, it should lead to a boost in rankings.